​Internet Advertising Competition

Online Ads

January 28, 2022

Prepared For: Judges of the Internet Advertising Competition

Prepared By: Oodle

University of Cincinnati Online: Program-level Programmatic Display

In order to continue to improve enrollment leads, Oodle worked closely with UC Online to develop category-level campaigns for the university. This moved our messaging and targeting to be higher-funnel and allowed us to extend our reach while maximizing ad spend. Category ads drove to campaign-specific landing pages that allowed a prospect to view general information and then drill down into specific degrees. From there we leveraged degree-specific retargeting campaigns to continue nurturing leads.

Series Submission - Piece 1: HTML5 Programmatic Ad | Category Prospect

Category Prospect - 728 x 90

Category Prospect - 300 x 600

Category prospect 300 x 250

Series Submission - Piece 2: HTML5 Programmatic Ad | Retargeting Program

Once a user visited the category page and drilled down to a degree level, they were then retargeted with a program specific ad.

Retargeting Program - 728 x 90

Retargeting Program - 300 x 600

Retargeting Program - 300 x 250