Internet Advertising Competition

Social Media Campaign

January 28, 2022

Prepared For: Judges of the Internet Advertising Competition

Prepared By: Oodle


University of Cincinnati Online: Brand Awareness Social Campaign

To continue building brand awareness for University of Cincinnati Online, we expanded our general brand awareness campaigns in social to both new platforms, and new formats. We expanded the ad types on Instagram and have been testing TikTok – modifying the brand creative to match the more "underproduced" format of the platform.

Series Submission - Piece 1: Facebook Social Ad

Series Submission - Piece 2: TikTok ad (videos)