Internet Advertising Competition
Online Video
January 28, 2022
Prepared For: Judges of the Internet Advertising Competition
Prepared By: Oodle
We developed an overview video to introduce prospective students to the UC Online MBA program and highlight all of the great features this program has to offer. Despite being one of the fastest-growing programs in the country, competition for this degree is incredibly high. In order to truly stand out, UC Online's MBA first has to overcome the noise in this category and break into potential students' consideration set.
We developed three different cuts of the video (:06, :15, and :30), which ran across multiple platforms, including Connected TV, YouTube, and various social channels. We also utilized programmatic targeting, which allowed us to reach a wide variety of highly engaged and interested prospects.