Internet Advertising Competition
Website
January 28, 2022
Prepared For: Judges of the Internet Advertising Competition
Prepared By: Oodle
In 2021, UC Online launched a brand new B2B campaign to develop partnerships with businesses and organizations to help boost employee recruitment and retention efforts, while attracting new prospective students. In order to maximize our return on marketing efforts and convert prospects into leads, the B2B web experience needed a revamp.
For this project, we took the existing landing page and built out the foundation for a dedicated microsite. This microsite lives within UC Online's main site and allows for better structuring of highly relevant content for the end-user. We also developed more streamlined navigation to create a more defined and engaging user experience. We leveraged dynamic modular designs to make the site feel more interactive while driving very specific and trackable actions and outcomes.
