Internet Advertising Competition

Online Ads

January 29th, 2021

Prepared For: Judges of the Internet Advertising Competition

Prepared By: Oodle

University of Cincinnati Online: Program-level Programmatic Display

When Oodle took over the University of Cincinnati Online account, we were handed 36 programs with their own unique targeting and lead goals. To make the account more cohesive we launched a full-funnel strategy with touch-points at each stage across multiple channels.

At the program level we produce both prospecting and retargeting ads. The ads were designed to be both eye catching and present potential students with a strong reason to believe in the program.

Series Submission - Piece 1: HTML5 Programmatic Banner Ad | Major: MSN in Family Nurse Practitioner, 300x600

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Series Submission - Piece 2: HTML5 Programmatic Banner Ad | Major: MS in Information Technology, 728x90

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Series Submission - Piece 3: HTML5 Programmatic Banner Ad | Major: M.Ed. in Educational Leadership, 160x600

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