Internet Advertising Competition

Social Media Campaign

January 29th, 2021

Prepared For: Judges of the Internet Advertising Competition

Prepared By: Oodle

University of Cincinnati Online: Program-level Social Campaign

When Oodle took over the University of Cincinnati Online account, we were handed 36 programs with their own unique targeting and lead goals. To make the account more cohesive we launched a full-funnel strategy with touch-points at each stage across multiple channels.

Social media has shown continued success with our LinkedIn Inmail ads more than doubling the industry benchmark with a 50% open rate. 

Series Submission - Piece 1: Facebook Social Ad

Learn to develop curriculum for any setting with UC Online. Part-time flexibility available for working educators.

M.Ed. in Curriculum & Instruction

Develop versatile curriculum for STEM and gifted programs with a M.Ed.

Series Submission - Piece 2: LinkedIn Sponsored Content & InMail ads

Expand your education toolkit with an M.Ed. in Curriculum & Instruction. Learn to build coursework for any classroom — 100% online.

Build Curriculum For Any Setting

Learn to plan, develop, and implement curriculum for any educational setting.

SUBJECT:  Elevate Your Education Career

MESSAGE:

Hello %FIRSTNAME%,

I came across your profile and it seems like you would be a great candidate for the University of Cincinnati's Online Master of Education in Curriculum and Instruction program.

Our program is designed to help you develop, implement, and evaluate coursework for any educational setting. In order to develop a deeper skillset, students choose one of three concentration areas: STEM, Gifted Education, and Teaching and Learning: General Studies. Each concentration is designed to be manageable for working professionals.

Why consider getting your Master of Education in Curriculum and Instruction from UC Online?

• Fully accredited by the Council of the Accreditation of the Educator Preparation (CAEP)
• Instruction from award-winning faculty
• One-on-one mentoring with a faculty member for capstone project
• 100% online instruction to fit your schedule

UC Online is proud to empower individuals like yourself to take the next step in their career. Learn more today! **[hyperlinked]**

I’m happy to answer any of your questions. Feel free to reach out!

Series Submission - Piece 3: Pinterest ad (static and video)

To expand our reach with educators, we also tested advertising on Pinterest. As back to school time ramps up, many teachers head to Pinterest for bulletin board and classroom layout inspiration. This placement allowed us to reach a uniquely captive audience.